The BBC awards recognize, certify and publicise beer quality. These awards and recognitions are granted by a jury whose members have specific training and qualifications so that their decisions are in line with national and international standards.
Therefore, the BBC will also be a space for sharing experiences and will work as a tool to stimulate creativity among brewers. Our evaluation methodology ensures that each beer receives more attention than is normal for other contests so the judges’ diverse opinions can be robustly evaluated.
The BBC awards also aim to spread beer culture among consumers, as well as to guide them in the acquisition of high quality beers from amongst the wide range of beers available on the market. With this objective, the winners (and for each award-winning beer) will be provided with a logo that can be included on their labels, digital platforms, promotional materials, packaging, website, etc.; a distinctive seal that will provide information and help to publicise those award-winning beers.