The BBC aims to create awards that recognize, certify and publicise the quality of those beers that are of the highest possible standards. These prizes, and the resulting recognition, will be awarded by a jury whose members all have specific training and qualifications so that their decisions will enjoy the national and international recognition they deserve.
The BBC has also set an objective to spread beer culture among consumers, providing them with information to guide them in the purchase of quality beers from among all those that are currently available on the market through the visibility of the various prizes awarded by the BBC, which will be featured on labels, packaging and other promotional materials.
In any case, the BBC also aims to stimulate excellence between beer producers, through the creation of a context of competition at a national and international level. The BBC will therefore also be a space for sharing experiences and will work as a tool to stimulate creativity among brewers. Our evaluation methodology employs an innovative process, ensuring a level of dedication to each beer that is much greater than is usual in other brewer contests so that the various opinions of the judges can be robustly evaluated.